Data driven intelligence
We are Future Thinking
Combining research and data science to drive decision making and inform strategy…
Products & Services
To ensure best in class status and maximise sales, you need to understand the emotional hooks of your brand, including product/ pack functionality, range, price, and overall appeal against the competitor set.
To understand a brand’s opportunity to build relationships through advertising, brand partnerships and sponsorship; validated evaluation of brand and comms strategies is crucial.
To enhance satisfaction, loyalty and revenue, and gain a competitive advantage, it’s crucial to understand your consumers’ preferences, attitudes and behaviour.
The value of data
Consumer understanding is being transformed by data-driven insights. Whilst a human-centric focus will always be required, it’s important to utilise state of the art data science techniques, to fully leverage and unlock insights from multiple data sets.
Driven by innovation
We utilise the latest thinking and technology in our research. If there’s a better, quicker or more insightful way of doing it – we’ll find it.
System 1, System 2, implicit, framing, priming, anchoring… There is a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references.
We utilise a number of existing, academically validated models and develop them to help our clients better understand consumer behaviour.
Data Science & Analytics
Alongside our partners at GemSeek, we are experts in unlocking the value of data, driving business relevant insights and providing lasting solutions.
We cover the full spectrum of data management within an organisation.
Combining data sets from various internal and external sources, we create predictive models using R, Python and other software to better signal trends and implications.
Telling great stories is an art form, and makes a huge difference to how information is received, translated and used for the benefit of your business.
We utilise storytelling as a method of communicating the value of your research in a way that really engages audiences and drives actions – from dynamic reports and infographics, to motion video and animated data visualisation.
Digital advances have driven a complex eco-system where customers can buy products and services via multiple touchpoints quickly and easily.
RecommendIT is a customer experience management solution which allows you to integrate data from multiple sources, analyse it with the power of AI, and take actions to address systemic and operational challenges.
RecommendIT is a digital solution to help rally your organisation around your customers to smartly monetise your data, both old and new, from multiple sources.
Our text analytics platform TalkAbouIT unlocks the power of text for real-time business insights based on the voice of customer across channels: solicited and unsolicited feedback, ratings reviews, social media and many more.
We use the power of Natural Language Processing (NLP) and machine learning to identify product and industry trends, drivers of satisfaction/dissatisfaction, brand and marcomm insights delivered to you in an intuitive dashboard.
Donald Trump wants to buy Greenland. Mike Ashley wants to continue buying and changing the high street. Whatever their similarities or differences in politics, both share an insatiable need to drive a hard bargain, to win, to not be outflanked and, ultimately, to leave their inimitable mark on history as game changers in their respective […]
We’re proud to work with some of the biggest global brands across many industry sectors.
We have a long-standing relationship with British Gas B2B and have worked together on a whole variety of projects for more than 10 years. From tracking research monitoring client advocacy, incorporating benchmarking with competitor customers to identify NPS and impressions of the brand and service received, to compliance with the regulatory framework for smart metering installations. Furthermore, our research with joiners and leavers provides an understanding of the impact of price and service elements on these key stages of the customer journey.
Following a brand overhaul, we have been supporting Nuffield Health in raising awareness of its full portfolio. Through a monthly brand tracker our communicate team measure the impact of marketing campaigns, delivering regular KPI reports, presentations and planning workshops. Our Behaviour Change Model has identified factors that influence behaviour change related to health products, helping Nuffield to segment the market.
We are the research partner for Sky Media, evaluating multiple sponsorship deals every year for their end clients in order to inform future commercial planning. Working across long running partnerships as well as newer programme or channel sponsorships. A number of these use our Campaign Optimiser tool to strip out the effects of different platforms used in multi-platform campaigns. We won Best Use of Research at the UK Sponsorship Awards 2018 for our work on Volvo Human Made Stories and their sponsorship and association with Sky Atlantic. Through qualitative, quantitative and behavioural research, we evaluated the short stories and sponsorship idents and confirmed Volvo’s greatest success across the board. Engagement, positivity and most importantly, purchase intent all increased significantly, making this Volvo’s most successful campaign to date.
For more than 15 years’ we have worked alongside GWR to understand customer expectations, experiences, and attitudes, through continuous and ad-hoc research projects, covering reliability, value for money and cleanliness. Research identifies key areas for experiential development and investment across the various disciplines within the business. This has supported the improvement of National Rail Passenger Survey scores. In addition to detailed business reports, our creative team has developed infographics and animated videos for the GWR team to help non-technical people use the results.
GSK Consumer Healthcare
We have worked with GSK Consumer Healthcare for several years assisting them in optimising merchandising and shopper marketing activities for their healthcare and oral care brands. Recent projects include understanding path to purchase for specific categories and exploring the role of channels, category management to meet shoppers needs for different missions, and testing the impact of packs and POS elements on product stand-out and purchase conversion. Many of our projects take place at GSK’s Shopper Science Lab, allowing us to test new pack / POS in context in a virtual reality environment, using eye-tracking where relevant.
We work closely with McDonald’s UK on many of their key innovation research projects, at both a tactical and strategic level. Projects have included a range of quant and qual FMCG specialisms, online surveys, in-restaurant interviews, intercepts and accompanied eats.
A global client whom we typically partner with for product innovation and development work across a range of sectors including the refreshment category. We undertake a mix of qual and quant projects, each one bespoke to requirements of the business, whether that’s developing new methods for approaching product testing, or tools and techniques for getting to the core of consumer behaviour and preference. We’ve conducted research in many markets including Brazil, Germany, Italy, Mexico, Sweden and the UK.
We have undertaken a number of research projects for Sport England, most recently assessing the impact of the iconic This Girl Can campaign. This cohort study tracked 48 women and girls over a seven month period, with the overall objective of understanding, in greater depth, the campaign impact on women in England and any related change in behaviour; as well as a greater understanding of the activity journey.
Our people are the best…
We share the ability to listen and question and we are united by a passion for research and a desire to make a difference.
If you’re up for the challenge, we’d love to hear from you.
Senior Research Executive, Brand and Comms
London or Oxford
We’re an eclectic bunch at Future Thinking. A global company of researchers, advisors, statisticians, strategists, innovators, creatives and industry experts who believe in certain values which we live by as a business and in how we interact with our clients. We are open, curious, commercial, brave, proud and above all...