Data driven intelligence

We are Future Thinking

Combining research and data science to drive decision making and inform strategy…


Products & Services

To ensure best in class status and maximise sales, you need to understand the emotional hooks of your brand, including product/ pack functionality, range, price, and overall appeal against the competitor set.


Marcomms Effectiveness

To understand a brand’s opportunity to build relationships through advertising, brand partnerships and sponsorship; validated evaluation of brand and comms strategies is crucial.


Customer experience

To enhance satisfaction, loyalty and revenue, and gain a competitive advantage, it’s crucial to understand your consumers’ preferences, attitudes and behaviour.


The value of data

Consumer understanding is being transformed by data-driven insights. Whilst a human-centric focus will always be required, it’s important to utilise state of the art data science techniques, to fully leverage and unlock insights from multiple data sets.

Driven by innovation

We utilise the latest thinking and technology in our research. If there’s a better, quicker or more insightful way of doing it – we’ll find it.


System 1, System 2, implicit, framing, priming, anchoring… There is a lot going on, and much of it can feel like it’s shrouded in a cloud of neuroscience jargon and academic references.

We utilise a number of existing, academically validated models and develop them to help our clients better understand consumer behaviour.

Data Science

Alongside our partners at GemSeek, we are experts in unlocking the value of data, driving business relevant insights and providing lasting solutions.

We cover the full spectrum of data management within an organisation.
Combining data sets from various internal and external sources, we create predictive models using R, Python and other software to better signal trends and implications.


Telling great stories is an art form, and makes a huge difference to how information is received, translated and used for the benefit of your business.

We utilise storytelling as a method of communicating the value of your research in a way that really engages audiences and drives actions – from dynamic reports and infographics, to motion video and animated data visualisation.

Our work

We’re proud to work with some of the biggest global brands across many industry sectors.

Discover more

Take a moment to read our brochure to learn about and access our full range of services.

View the brochure

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Our clients

Join us

Our people are the best…

We share the ability to listen and question and we are united by a passion for research and a desire to make a difference.

If you’re up for the challenge, we’d love to hear from you.

UK HR Manager/Business Partner

London or Oxford

The UK HR Manager/Business Partner has overall responsibility for managing the human resource and talent strategy for Future Thinking, working with the UKMD in setting the people agenda as appropriate to achieve this. The HR Manager/Business Partner regularly advises management and Line managers on matters of people management, employee relations...


Senior Research Executive (Pharmaceuticals)


Future Thinking has operated across all sectors for a number of decades but our healthcare business was established in France in 2014. It is now growing in the UK and globally with a strong vision for the future. Our Pharma business is already very strong in France, growing internationally and...