Quantum Lab: quicker, smarter, better

You want success and we want to give it to you. Our innovation think tank Quantum Lab creates smart solutions that deliver more valuable research

Our solutions push the boundaries so you can exceed your goals

Launch | Communicate | Experience


Capture motivations and usage behaviour of consumers, in-home, before responses have yet been rationalised.

  • Access motivational language and usage occasions
  • Identify core product benefits
  • Understand the key consumer hooks

Ideas Room
Unlock creative thinking through collaboration and testing in ‘one hit’.  The Ideas Room is an inspiring way to design, refine and test in a single day.

  • Dynamic way to tackle challenges
  • Stakeholders and creative agency collaboration
  • Contextualises thought within the bigger business picture

Concept Potential
Which ideas offer most potential? We’ll help you identify and build on the best concept ideas leading to in-market success

  • Explicit and implicit perceptions
  • Communication-driving appeal
  • Target audience and usage occasion

Pack Perfect
Develop and refine your best concepts — from product, package and price to promotion and service — ready for launch

  • Optimise your offer
  • Generate more sales and improve service delivery
  • Achieve better standout

Launch Pad
Launch great ideas at full blast through behavioural evaluation to understand market opportunity and optimise your offer further

  • Understand the target audience and usage
  • Identify rrp and predicted volume in a competitive context
  • Pinpoint key communications driving appeal

Product Leader
Be confident how your products fit in-market by tracking their performance against your competitors’ to reveal

  • How your products compare
  • How they can be improved
  • How to maintain position

With the risk of product launch failure, minimise exposure with accurate sales forecasts by value and volume through

  • Intelligent forecasting: research data, marketing inputs and category data
  • Diagnostic outputs and scenario modelling for sales optimisation

Path to Purchase
We'll help you identify the touchpoints along your customers’ journeys that drive loyalty and convert sales — and where you should invest marcomms

  • Increase your profile within the repertoire set
  • Understand the drivers to conversion; map the decision funnel
  • Inspire customer retention


TV Sponsorship Index
What does your sponsorship add? To optimise future strategies we show

  • How well sponsorship is performing
  • Which key brand measures the campaign is driving
  • Whether the category/channel lets the brand shine

Content Optimiser
How do you drive continued viewer engagement?

  • Understand the context of viewing behaviour
  • Measure satisfaction, advocacy and key brand metrics
  • Identify understand crossover and unique reach.

You demand maximum exposure for your product placement. We help you, broadcasters and media agencies get it through

  • Fit and appropriateness of creative
  • Impact on brand - awareness - affinity - loyalty
  • Guidance for future placement strategies

Campaign Optimiser 2.0
Is your advertising working? We track brand performance to show you how media affect your campaign awareness and KPIs

  • Each media channel’s impact
  • Which platforms over/under index against spend
  • Outcomes from a different media outlay

How does your brand stand up against the competition? We’ll track its performance and identify the key drivers of brand equity to assess strength and engagement

  • Real-time launch monitoring for campaigns and products
  • Brand equity evaluation for attitudes and perceptions
  • Monitor brand responses

Social Sense
What are people saying about your company, product and brand?

  • Understand customer behaviour and attitude
  • Measure how opinion changes
  • Influence those opinions
  • Link social media, customer satisfaction and business metrics


Get to know your consumers as they share on their mobile - and without researcher bias

  • Analyse the gap between reported and actual behaviour
  • Use GPS-tracked multimedia formats
  • Non-invasive and cost effective

Find out what consumers get up to on a daily basis - and without bias

  • Capture their everyday interactions
  • Bridge gap between actual and reported behaviour
  • Unintrusive and cost effective

Their Voice
Track customer experience real-time to assess and improve it, maximise customer loyalty, and boost your own performance

  • Real-time customer perspectives
  • Trackable metrics across touch points
  • A bespoke online reportal

Live Voice
We offer fast, smart exit interviews in real time

  • Smart technology for face-to-face surveys
  • Data bang through real-time delivery
  • No more paper base surveys

Shared Voice
Our bespoke employee satisfaction programme analyses employee engagement so you can maximise their potential

  • Bespoke real-time web reporting
  • View, cut and analyse data easily
  • Hierarchical access for secure and easy data sharing

Candidate X
Attract, engage and retain the very best employees by evaluating candidate experience during the key stages of recruitment

  • Application
  • Interview
  • Induction