Future Thinking is very proud to be announced winners at The UK Sponsorship Awards 2018.
Our work with SkyMedia and Volvo Cars was recognised as the top entry in category for the best use of research and evaluation in a sponsorship campaign, wining against some good competition.
It’s a great piece of research on a Human Made Stories, a series of branded content films profiling defiant pioneers and integrated across their Sky Atlantic channel partnership. Qualitative, quantitative and behavioural research confirmed the success of this strategy across the board. Engagement, positivity and most importantly, purchase intent all increased significantly, making this Volvo’s most successful campaign to date, resulting in a partnership renewal for 2018.
A huge well done to all involved in the project.
The Book of the Night featuring all winners and finalists can be viewed here.