The use of mobiles to browse is currently double that for purchases. So what can we do to encourage browsers to proceed to the checkout?
From the use of transactional apps to facilitate browser-less shopping, to the need for augmented reality and image recognition for easy searching.
Download our top tips for brands and retailers to help close that gap and win the conversion battle.Download Top Tips
Future Thinking track and evaluate customer behaviour on and offline, using approaches most suited to the channel and target audience. In evaluating all touch-points (or battlegrounds!) in the path to purchase ecosystem, brands are able to understand key behaviour drivers from research through to conversion.
For more information about our path to purchase research, please contact Noreen Kinsey on +44 (0) 3333 208 220.