Communicate

We keep on top of constantly morphing media-tech. Our specialist brand and comms team help brand owners to communicate relevance and meaning to drive competitive advantage. Working across all sectors we help clients understand their brands’ opportunity to build relationships through advertising, brand partnerships and sponsorship

We help brands, media owners and media agencies with in-depth and actionable insight through brand tracking (from one-off health checks to global tracking studies) and campaign development, evaluation and tracking

Take a look at us in action...

Sponsorship – How to ensure it works for your brand

Measuring the effectiveness of sponsorship and cross platform campaigns to help clients understand how a strategic partnership can be maximised.

Download

BrandBox – our unique perspective on brand and comms tracking

A brand tracking tool that monitors brand performance and identifies the levers to drive improvements

Download

Best practice for measuring channel content & value

Exploring the importance of measuring content value to help inform channel and content strategy

Download

Content Optimiser – how to measure content value

We’ve developed a framework for capturing content value to help drive continued viewer engagement

Download

ITV Next Generation Sponsorship – the word is FUSION

How ITV were able to demonstrate how sponsorship can deliver against an advertiser’s brand and business objectives

Download

Brand Partnerships – how to prove their worth

Good brand partnership can increase your customer base, but how do you prove that it has done this, and show the ROI?

Download

Automotive – the impact of a changing media landscape

Understand how automotive manufacturers can maintain European sales during recession

Download

Nickelodeon – identifying drivers of engagement

Exploring the role of key content to identify drivers of engagement for kids television around the globe

Download

Driving brand success – research solutions for 2015

We’ve identified 10 areas of research which we believe will be integral to brand success over 2015

Download

Products that help us:

TV Sponsorship Index

What does your sponsorship add? To optimise future strategies we show

How well sponsorship is performing
Which key brand measures the campaign is driving
Whether the category/channel lets the brand shine

Content Optimiser

How do you drive continued viewer engagement?

Understand the context of viewing behaviour
Measure satisfaction, advocacy and key brand metrics
Identify understand crossover and unique reach.

PlaceMax

You demand maximum exposure for your product placement. We help you, broadcasters and media agencies get it through

Fit and appropriateness of creative
Impact on brand – awareness – affinity – loyalty
Guidance for future placement strategies

Campaign Optimiser 2.0

Is your advertising working? We track brand performance to show you how media affect your campaign awareness and KPIs

Each media channel’s impact
Which platforms over/under index against spend
Outcomes from a different media outlay

BrandBox

How does your brand stand up against the competition? We’ll track its performance and identify the key drivers of brand equity to assess strength and engagement