Mollie Nielsen, Future Thinking

Our very own Mollie Nielsen has been working with the AQR to promote careers in market research.

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond and is established as the internationally recognised Hub of Qualitative Thinking. In addition to training, events, publications and mentoring programmes, the AQR focuses attention on recruiting graduates into the fascinating world of qualitative research. Providing information to students to give them an insight into the industry and help them in their career decision making.

A part of this process involves junior researchers from AQR member companies taking to the stage to give their take on qual research to university students in the UK. Mollie Nielsen, Research Executive at Future Thinking, was invited to take part in this initiative. She has presented to audiences of up to 60 students at both Plymouth and The Royal Holloway University, sharing her practical experience as a relative newbie in the world of qualitative research.

Mollie graduated from the University of Leicester with a BA in Human Geography in 2015. Having designed a research project for her degree dissertation, and thoroughly enjoyed the process, along with a desire to understand different motivations of her respondents, a career in research beckoned.

It seems that meeting famous faces, senior TV executives and travelling the length and breadth of the country is all in a days’ work for Mollie. In the past year, Mollie and her team have used innovative and hi-tech approaches including go-pros, spy cameras and galvanic skin response; eaten her way through all manner of exotic takeaways, and met Sir Bradley Wiggins and Princess Anne – all in the name of research!

“Qualitative research is an interesting, varied and exciting job where I’ve been able to meet people from all walks of life and work for some big companies and very senior executives.”

In recognition of her talent, hard work and commitment to learning, Mollie was recently promoted to the position of Senior Research Executive in the qualitative team; so she can continue to deliver outstanding research to our clients and of course meet a few famous faces along the way.