As we enter 2018 it promises to be another interesting year in the media industry. Here at Future Thinking we’ve spotted three media trends we think you should keep an eye on over the coming 12 months.
- The opportunity for monetising content: Understanding how to monetise content isn’t a new dilemma, but it continues to trouble publishers and media owners. Facebook and Google are increasingly swallowing up online advertising revenue,forcing others to work harder for a diminishing slice of the revenue pie.
- The importance of social media referrals: Online publishers have seen increasing website traffic referrals from social channels which will continue to be an opportunity for monetisation.
- Navigating media with the use of artificial intelligence: whilst changes to the Facebook news feed algorithm are causing debates within the industry, publishers themselves are also wrestling with the use of artificial intelligence (AI).
Click the link below to download our free guide to understand how the media industry will be impacted on across 2018.