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Newsworks’ effectiveness summit – Beyond reach and frequency
At Newsworks’ effectiveness summit on Tuesday 3rd July, Future Thinking were amongst good company as they shared results of a research program entitled beyond reach and frequency; an ongoing project of 20 advertising campaigns that shows how both print and digital newsbrands have a unique role to play in campaigns.
Shaun Austin and Adele Gritten presented the interim findings of a study into newsbrands’ role in strengthening ad campaigns and changing people’s behaviour.
At the midway stage of analysis, Future Thinking have analysed eight advertising campaigns from brands across a variety of sectors, to uncover the ways that newsbrands strengthen ad campaigns and influence behaviour change. Interim results show the unique role that both print and digital newsbrands play as part of multimedia campaigns.
You can view the video or download the presentation here, courtesy of Newsworks.
For more information on our media research expertise, contact Shaun Austin, head of our Communicate team on 03333 208 220.