Identifying the pricing and promotional tipping points for your new product launch, or an in-market product, to maximise product sales value and reduce lost revenue is no simple task.
In an ever changing and dynamic market place, for marketers to be able to state with confidence an optimal price point requires sophisticated market modelling and without it there is a risk of missing out on net gains when prices could be increased but the opportunity isn’t taken.
Rethink price-point is Future Thinking’s new suite of price assessment and optimisation tools. We provide you with the complete picture of how price point or simply a change in price point can affect both your products and the overall marketplace.
Download our guide to price optimisation research, which highlights our three core approaches to maximise the full potential of your NPD, from which price point is optimal for your NPD to maximising sales volume, value and market share.
For more information on how a price optimisation study can help you maximise your brands sales value and reduce ‘lost’ revenue, please get in touch with Matt Nelson, Senior Research Director – Launch.