Savouring the visitor experience

Leisure spend is tight but when consumers do choose to treat themselves to a day out, it needs to feel special. When positioned correctly, the food and drink on offer creates a positive impact on the overall visitor experience and become a draw in itself. What can visitor attractions do to maximise the role of food and drink, increase visitor appeal and help differentiate in a busy marketplace?

Our recent study of UK retail and leisure trends shows that 35% look for information on food and drink before they visit, and over half buy food and drink while visiting attractions.

Visitors are looking for reassurance that there will be something for everyone in their party, suitable seating, options for children and choices befitting the venue, but on top of all these practical considerations, they want the experience to feel like a treat. Actively communicating about the food and drink offer at both practical and emotional levels could remove these barriers and encourage uptake, as well as increase repeat visit.

Download our infographic on savouring the visitor experience to understand the biggest barriers to food and drink purchase at leisure attractions, and suggestions for addressing these to drive visitor appeal.

The Retail & Leisure Barometer is an annual independent study of trends and habits for the year ahead. At Future Thinking, we can help you understand your audiences and work with you to uncover the true barriers and drivers of behaviour, using neuro-logical models, statistical analysis, or sometimes just good old face-to-face chat to fully explore visitor’s needs at all stages of their journey.

If you’d like to know more, please contact one of the retail & leisure team via  retail&leisure@futurethinking.com or call us on +44 (0) 3333 208 220.