ADAN – the Advanced Analytics Network – aims to help identify, develop and disseminate research industry best practice in the general area of advanced analytics.
This covers established multivariate approaches such as conjoint and regression, through to more recently adopted techniques.
On Thursday 9th November 2017 ADAN will be holding its fourth symposium, (a 2 hour evening mini-conference). This event will focus on the emerging area of Multiple Source Analytics – the term we use to describe the process of combining of different data sources to create powerful predictive models.
Martin Dimov, Director of Data Science at our partner brand GemSeek, will be presenting a case study on reducing churn through modelling multiple touchpoint data in combination with transaction moment surveys.
Click here for more info on the event and how to book your space.