Future Thinking has appointed Mohamed Muhsin as head of pharma UK and Véronique Bonrepaux-Caux as head of healthcare France.

Muhsin joins from QuintilesIMS Health, where he was Therapy Lead: Oncology. He was previously a senior market analyst at Roche.

Bonrepaux-Caux has led the healthcare departments for Ipsos and Kantar TNS. She joins from AlternativesPharma, where she was head of business development.

Muhsin and Bonrepaux-Caux will be focused on expanding Future Thinking’s global footprint and technical capabilities as the company continues to successfully grow. They will leverage Future Thinking’s heritage in primary market research, behavioural economics, and data science to build on existing client relationships, providing a wider lens for clients looking for the increased insights required in today’s highly competitive healthcare environment.

Adele Gritten, UK Managing Director, comments, “Mohamed and Véronique represent the best-in-class for their respective fields, bringing with them deep and detailed expertise in the pharmaceutical and healthcare sectors and the wider trends affecting them. Their industry knowledge will prove invaluable to clients looking to develop a precise understanding of their customers and their business. We’re delighted to be bringing them on board as we continue to grow our healthcare and pharmaceutical capabilities.”

Commenting on his appointment, Muhsin said: “This is an exciting time for the pharmaceutical sector, as technology and innovation allows us to contemplate products that deliver tremendous value to healthcare stakeholders which were unthinkable only a few years ago. I’m delighted to be joining Future Thinking and helping its clients navigate the opportunities and challenges that lie ahead for the sector.”

Bonrepaux-Caux commented: “The healthcare space is always a challenging one, offering products and services to patients when they are at their most vulnerable. Healthcare organisations need to be mindful of their customers’ needs, which vary greatly by individual, and communicating with them in a way that connects with them. Working with Future Thinking is a great opportunity to help healthcare organisations deliver the best service to their customers, as the expectations placed on them continue to grow.


For more information, please contact:

John Whittaker, Head of Marketing, +44 (0) 3333 208 220; john.whittaker@futurethinking.com