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Reducing churn in the automotive industry – How to maximise revenue through customer retention

The pressure is on for automotive manufacturers and their retail network to maximise customer loyalty and minimise churn, as well as deliver future proof solutions that drive revenue and profitability.

So how does the industry reduce churn and offer a more personalised customer experience?

Amanda Potter, Senior Director, identifies how we unlock the value of data to drive customer targeting and the importance of personalisation in driving customer experience.

For over a decade Future Thinking has been providing strategic research and actionable insights to a range of leading automotive manufacturers and related companies to support their business decisions and planning processes. To find out more please email Amanda Potter, Senior Director, Future Thinking.

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