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Evaluating campaign effectiveness – Our top tips
Measuring the effectiveness of your ad campaigns is crucial to establishing true ROI. It’s also an increasingly complex undertaking, but is fundamental to maximising engagement with your customer base; driving depth of engagement, improving customer perceptions, understanding emotional response and increasing brand loyalty.
Shaun Austin looks at key considerations when delivering campaign evaluation, to help clients gain a deeper understanding of the role different media play in driving ROI.
At Future Thinking we specialise in all types of brand and campaign evaluation, from continuous trackers to one-off brand partnerships. For more information, please contact Shaun Austin, Head of Media on +44 (0) 3333 208 220.