Explore our blog for insightful articles, research revelations, and creative ideas that inspire.
Public transport – Should the message change?
As lockdown is eased and we start to get out and about again for both work and play, we are inevitably faced with decisions about the way we travel. The government want us to walk or cycle, but that has been the case for decades and sometimes it’s simply not practical. So, for most it’s a choice between public transport and private transport.
When it comes to pushing the public transport agenda, the question really is when it should be done rather than if. But, even if the message is changed, will anyone actually listen? As we prepare to restart, will we see old travel habits return?
Download our guide to understanding passenger behaviour in the short and longer term, as operators look to encourage people back on to public transport.
For more information on how we can help you successfully navigate the future please contact Craig Strudley, Senior Director at Future Thinking.