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JCDecaux connects with global Business Decision Makers with its new study ‘Airports: Open for Business’
Paris, March 18th, 2019 – JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest research in a series of global studies exploring key audiences at the airport.
The ‘Airports: Open for Business’ study is the largest of its kind focusing on a difficult-to-reach target audience for advertisers. With a sample, drawn from 12 major markets, the study focuses exclusively on senior and C-suite executives who are the Business Decision Makers (BDM’s) for their companies and delivers critical insight into communication with this vital group for B2B advertisers.
In this study, JCDecaux explores Business Decision Makers (BDM’s) attitudes to business travel and Business to Business (B2B) advertising at the airport. Key insights from the study reveal that BDM’s consider their time at the airport as being a period of ‘still-time’ providing a rare window of opportunity for B2B brands to connect with this valuable business audience.
Adele Gritten, UK Managing Director of Future Thinking, said: “We are proud to have worked with JCDecaux on this exciting global project. We found the study revealed an interesting concept of the BDM’s ‘still-time’ and how B2B brands can make strong connections with these decision makers during this time. The findings demonstrate that the airport is a very effective environment for B2B brands to reach this decision-making C-Suite audience whilst they are in a business mindset and have the time and the positive inclination to engage with advertising messages.”