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Will rail passengers ever return? Why speaking to your customers is now more important than ever
It’s been a crazy few months for many businesses and the Train Operating Companies (TOCs) are no exception. Who could ever have envisaged a scenario where TOCs were actively discouraging their customers from travelling? But, of course, this was the case and, with the public generally following the guidance, passenger numbers declined by around 95% compared to pre-Covid-19 levels.
So, what can TOCs be doing at this stage to plan for the future?
Download our short guide that looks at the impact of Covid-19 from a rail perspective and, importantly, how Behaviour Change Modelling can be used to understand future travel intentions and how to nudge those customers who intend to travel less back along the scale to where they were before and even beyond.
We have vast experience in the rail industry and believe we are the perfect partner in these uncertain times. Interested and want to find out more information please contact Craig Strudley.