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Everything Everywhere readies Orange and T-Mobile brand campaigns

Everything Everywhere launches multi-million pound brand campaigns to emphasise distinctions between Orange and T-Mobile.

The activity, which is in the region of £15m, aims to define T-Mobile as a value brand and Orange’s more premium offer, as the company that “goes the extra mile” to give consumers more than they expected.

The T-Mobile campaign marks the end of its popular “Life’s for sharing” strategy and looks to celebrate “What Britain loves” – from grannies to cheese rolling.

It will highlight T-Mobile’s upcoming “Full Monty” price plan, which is similar to rival Three’s “All You Can Eat” unlimited calls, texts and data packages.

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