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Apple launch the iPhone 7 – are you in or out?

iPhone 7 launch

Apple recently launched their latest iPhone 7 model to a lukewarm response. Once the dust has settled, will this phone be in your pocket?

With pre-orders of the new iPhone 7 and iPhone 7 Plus down from previous launches, Future Thinking has polled 2,150 UK consumers to find out whether fewer people are considering Apple’s iPhone range when buying a new phone.

If they were looking to buy a new phone more than one quarter of consumers asked would consider the new iPhone, with women slightly more likely than men to be contenders.

Almost 1 in 4 are hedging their bets in the ‘wait and see’ category; listening to the voice of the market and waiting for future price reductions before making their purchase decision.

The under 18s are the most excited about the launch, with 58% considering a purchase. The 55+ age group are the clearest rejectors of smart technology in general.

To read the findings please click here.

At Future Thinking we provide an extensive understanding of the retail environment for both retailers and manufacturers to evaluate shopper motivation, behaviour and customer experience across all channels and categories.

For more information on our approach to shopper research, please call or email Noreen Kinsey, Head of Retail and Leisure on +44 (0) 1865 336 400

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