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Encouraging participation in sport – the important role that research can play

In recent years sporting bodies and NGBs have had to evolve, tasked with attracting and capturing a new generation of audiences and engage them in sports participation. They have become more progressive and commercial in their outlook, often under the remit of complex funding structures.

Organisations have also had to justify insight on sporting behaviours and attitudes to maximise ROI. With massive investment in encouraging sports participation, research now plays a key role in understanding how to make a difference.

Will Enever looks at how organisations have to think about a broad range of factors to capture the hearts and minds of the public:

  • Creating a first-rate experience
  • Driving participation
  • Targeting audiences
  • Developing communications that connect
  • Creating a sport brand
  • Linking sponsorship and events to increased participation

For more information on the work we do with leading sporting bodies and brands please contact Will Enever on +44 (0) 3333 208 220.

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