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The UK remains unconvinced about Black Friday…
Whilst the UK is set to spend close to £8bn on next week’s four day shopping extravaganza, the UK still remains unconvinced by Black Friday deals.
Whilst some brands are opting out of this year’s Black Friday for environmental reasons, our latest poll once again highlights that the UK population remains suspicious of the event.
In our latest poll of 2,826 respondents, 51% believe Black Friday deals aren’t very good and are just a marketing gimmick.
Will Black Friday demonstrate value for shoppers this year?
The world of retail is ever changing and evolving, becoming increasingly more complex and competitive. Future Thinking provides an extensive understanding of the retail environment for both retailers and manufacturers, evaluating shopper motivation, behaviour and customer experience across many different channels and categories.
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Study conducted 8-11 November 2019 with 2826 respondents