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Black Friday … who were this year’s winners and losers?

xmas shoppers

Whilst the UK was set to spend close to £8bn on last week’s four day shopping extravaganza, the UK still remains unconvinced by Black Friday deals.

In our pre-Black Friday poll of 2,826 respondents, 51% believed Black Friday deals aren’t very good and are just a marketing gimmick.

Download our infographic

Our latest poll, post Black Friday weekend, showed that 58% of us did engage in this year’s event and the troubled retail sector has undoubtedly been boosted by this year’s consumer buy-in.

Our figures highlight who got involved and the categories that came out on top. Check out our 50 second video overview here

The world of retail is ever changing and evolving, becoming increasingly more complex and competitive. Future Thinking provides an extensive understanding of the retail environment for both retailers and manufacturers, evaluating shopper motivation, behaviour and customer experience across many different channels and categories.

For more information please do contact Julie Vigne on +44 (0) 3333 208 220.

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