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The omnichannel path to purchase
How to understand and measure the intricacies of the omnichannel path to purchase.
In a perfect world you understand your customers behaviour and can predict everything they do, whether buying products or services.
The reality is far more complicated…a complex web of influences where we are diverted to shop anywhere, any time and on any device, with an increasing number of touchpoints.
Check out our short video to see how we do it.
For more information on the path to purchase please contact Anna Appleford on 03333 208 220.