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Top tips for delivering in-season success

With Black Friday just over a week away, Christmas is nearly upon us.

Preparing for in-season success, whether it’s Christmas or any other key trading time of the year for your category, is a year-round job because the stakes are so high. The Bank of England estimates that £2 billion was spent on Christmas 2018, with each household spending an extra £500 in December compared to other months.

Download our infographic for some top tips on delivering successful in-season planning. We’ve also created a short paper highlighting how we help manufacturers prepare for in-season success.

Future Thinking has developed flexible methodologies to capture in-season behaviour and test current activation in order to optimise planning and marketing budget for the current season, and the ones to come.

All our solutions are bespoke, drawing on our extensive experience of shopper research across a variety of categories across key trading periods (Christmas, Easter etc.). Our research and analytics/data science expertise enables us to apply the best methodologies to each in-season challenge.

For more information please do contact Julie Vigne on +44 (0) 3333 208 220.

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