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Grocery shopping during lockdown and beyond
The way we shop for groceries and essentials has been turned upside down. Online shopping continues to increase, despite struggles with booking a delivery slot, whilst it looks like we are reverting to weekly shops.
In recent years, convenience has driven our shopping behaviours, as well an increased interest in more sustainable ways of shopping. However, suddenly safety became the priority and everything changed, from the way we, shoppers, thought about buying grocery, to the way it was made available to us.
So more by necessity rather than by choice, we changed the way we shopped. As our behaviours have adapted to follow government advice, we have invariably picked up new habits, but will behaviours change permanently or are we just responding to imposed changes from environmental factors?
Download our report as we look at the future of grocery shopping and what changing behaviours mean for brands.
To learn more about our approach to understanding shopper and the retail environment please call/email Julie Vigne, Head of Retail & Shopper on +44 (0) 3333 208 220.