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TfL launches ‘Get Ahead Of The Games’ ads
The UK Government, Mayor of London, London 2012 and the UK’s transport networks today (30 Jan) joined forces to launch a major new national campaign to encourage the travelling public to ‘Get Ahead of the Games’.
The campaign aims to ensure London and the UK keep moving during 2012’s busy and exciting summer of sport.
For over a year now, London 2012 and TfL have been working with businesses to ensure they have travel plans in place to keep on running and make the most of all the Games have to offer including an estimated £750m of income from visitors to the capital.
With less than six months to go to the London 2012 Games, a new advertising campaign, website and social media channels will now communicate directly with the travelling public.
‘Get Ahead of the Games’ explains how, at certain times and in certain locations – the ‘hotspots’ – London and the UK’s road and rail networks will be much busier than usual.
But by visiting www.getaheadofthegames.com or following the @GAOTG Twitter channel, people can receive the latest tips, travel information and advice on how to plan ahead and avoid the travel hotspots.