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Nurturing an innovation eco-system – Top tips for pharma market research

“What makes Future Thinking unique?” and “what unique, innovative products does Future Thinking have?”

These are two very different questions that we’re regularly asked, but are often semantically confused. They’re often used interchangeably to understand what new solutions can we as pharma market researchers bring to the table to differentiate ourselves from the masses.

Although at Future Thinking, we have our own unique toolkits based on our heritage in consumer research, behavioural science, and data analytics, it is the more tacit attributes that make our organisation different and that catalyses innovation.

Read Mohamed Muhsin’s top tips for adopting successful innovative research processes in pharma research to help deliver, deeper insights, competitive differentiation, and better ROI.

To learn more about our approach to pharma research please call or email Mohamed Muhsin, Head of Pharma Research on +44 (0) 3333 208 220.

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