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Using Behaviour Change Modelling to predict innovation trends

fmcg-consumer-strategy

Brands previously caught in a cycle of adapting their existing offering for existing customers, or simply trying to drive down price, are innovating to embrace new audiences; and no, it’s not simply vegan start-ups experiencing success. Moreover, retailers increasingly appear to be open to diversifying their offer.

Here at Future Thinking we’ve devised a three-phased approach to help brands predict and understand changing consumer behaviour across product ranges, categories or other initiatives, by incorporating:

  1. trends analysis
  2. behavioural analysis
  3. innovation pipeline

Download our paper as Rupak Sharma, looks at how a combination of web scraping, text analytics and Behaviour Change Modelling (BCM) helps guide leading food and drink manufacturers through the ideation and innovation process.

For more information on our approach to innovation and understanding consumer trends and behaviour change modelling please contact Senior Research Director, Rupak Sharma.

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