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To new beginnings: Future Thinking UK rebrands to Savanta

Following the acquisition of the UK division of Future Thinking earlier this year, all future activity will now come under the Savanta brand name.

Savanta was formed in 2019 from the merger of Next 15-owned MIG Global’s data businesses Morar HPI, Viga, Charterhouse and Circle, with integrations of ComRes, HSR and the research division of Wealth-X happening later that year.

The UK division of Future Thinking was acquired in February 2020, significantly enhancing Savanta’s sector expertise in FMCG, media and automotive, whilst strengthening its customer experience research and product testing capabilities.

Paul Bath, Global Chief Operating Officer, Savanta: “The rebrand was the final stage of the integration and we are delighted to be unified with our new colleagues under Savanta. Experts in their field, the team have brought a wealth of knowledge and specialist skills to Savanta, benefiting not only our clients but our internal teams as well.

We look forward to our future together and are extremely grateful to the Future Thinking management team for seamlessly transitioning the team and client relationships to Savanta, especially given the difficult market conditions.”

Steve King, Head of Customer Experience, Future Thinking: “The Future Thinking management team are pleased to complete the integration of Future Thinking into the broader Savanta business. Over the past six months we have been extremely proud of the commitment and professionalism of both teams in ensuring we achieve this, whilst dealing with very testing external influences.

We look forward to adding our wealth of experience and sector specialisms into the Savanta brand and are excited to be working with our new colleagues on building a strong and sustainable future for the business.”

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