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The Grocery Eye Breakfast Seminar – Introducing a new way of looking at how to change consumer behaviour

When it comes to the choices we make about our food and drink purchases and healthy lifestyles,  we’re better informed than we’ve ever been and we know what we need to do to improve our health. We also know that we’re less healthy than we should be and we feel less healthy than we used to. Why? Quite possibly it’s down to the abundance of information, that has become overwhelming and our ability to assimilate it into our lives has reached saturation point.

Ultimately information about healthy eating is no longer having the cut-through it once did; consumers have the information, but it’s not necessarily leading to action. With this in mind, manufacturers and retailers need a new way of looking at how to change consumer behaviour; a new way of understanding what it takes to change someone’s behaviour.

Date: Wednesday 14th September 2016
Time: 8.30 – 10.00am
Venue: Malmaison, Leeds

Date: Friday 16th September 2016
Time: 8.30 – 10.00am
Venue: The Club at The Ivy, London

On Wednesday 14th September at the Malmaison Leeds and Friday 16th September 2016 at The Ivy London, Future Thinking will present the findings of this year’s Grocery Eye, an annual study which identifies customer’s perceptions, attitudes and behaviour towards purchasing food and drink.

Our session will highlight:

  • How our newly launched Behaviour Change Model (BCM) has identified consumers’ underlying subconscious predisposition to change
  • How likely someone is to change their behaviour
  • And what it’s going to take to get them to actually take action


  • Claudia Strauss – Managing Director – UK: Future Thinking
  • Dan Young – Head of Quantum Lab: Future Thinking

To reserve a place for yourself and/or colleagues please contact John Whittaker on +44 (0)1865 336 400.

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