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Personal wellbeing: Joined-up thinking and innovation
Following on from its successes in the pharmaceutical and healthcare research sectors, Future Thinking is combining its broad knowledge and skills into a newly formed personal wellbeing team.
Led by senior research director Matt Nelson and head of healthcare Mohamed Muhsin, who bring complementary skill sets researching consumers and healthcare professionals, this new offer taps into a proven history of understanding and experience across a number of interrelated areas across the wellbeing spectrum – from consumer personal care, to OTC and GSL, to ethical pharma.
As part of a wider team, they will leverage Future Thinking’s heritage in primary market research, behavioural economics, and data science to build on existing client relationships, providing a wider lens for clients looking for the increased insights required in today’s highly competitive personal wellbeing environment.
With a strong focus on personal wellbeing in the media, the time is right for cross-team collaboration. The result for clients is more joined-up thinking in understanding what makes us happy and healthy.
The Future Thinking group is incredibly proud to have worked with many of the biggest brands in the personal wellbeing space on a vast spectrum of research projects from product positioning to brand penetration, addressing a wide range of ailments.
Matt Nelson said: “This is an exciting joined-up offer allowing us to work more collaboratively with clients across their various interests. Whether you’re a client that operates across the spectrum or one that specialises in one area, combining knowledge and technologies in this way will deliver benefits in innovation, whilst ensuring we’re always agile and flexible across the research that we do.”
Mohamed Muhsin added: “Speciality pharma companies are often looking to add insight using alternative research approaches not usually found in the pharma arena. By coming together as one team, we are now able to achieve this more effectively by adapting techniques that originated in consumer healthcare to the pharma space.”