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The battle for Alibaba to gain market share

Future Thinking The Drum Alibaba

Is Alibaba the least known brand in the west? Alibaba is redefining China’s retail economy and on current estimates is predicted to be the 5th largest economy by 2036.

Our senior research director, Noreen Kinsey took part in The Drum’s coffee morning featuring Greig Holbrook, Richard Danks, and Clodagh Ryan to discuss the phenomenon that is Alibaba, and the battle ahead for to gain market share in the west against such strong established competition as Amazon and eBay.

To find our more about our work in the retail space, or indeed to request the results of our 2018 Retail and Leisure Barometer, please contact one of the retail and leisure team on 03333 208 220.

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