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How to build your brand using conjoint analysis

For marketers, creating a great brand to help maintain growth and market share is no easy task. But what makes a great brand and how can you build one that resonates with consumers?

At the very least it’s about creating a product or service that represents value, is memorable, evolves over time and ultimately connects with consumers. The role of conjoint can play a key role in understanding your brands equity, enabling you to understand your brands DNA, as well as that of the competition and crucially enabling your brand to tap into your consumer’s needs.

Here at Future Thinking we’ve created two short papers that show how conjoint analysis, an advanced analytical technique that allows modelling of consumer choices between alternatives, can be a critical part of the armoury of the brand marketer and not just the preserve of those focussed on pricing or NPD.

Download the first of our papers highlighting our approach to building your brand using conjoint analysis, which highlights:

  • Guide to using conjoint for brand marketing
  • Back to basics understanding of what is conjoint
  • How to map the market to optimise brand positioning

Future Thinking specialises in all types of brand research, from continuous trackers to one-off brand partnerships. For more information, please contact Steve Rolfe on +44 (0) 3333 208 220.

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