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Future Thinking / GemSeek expands its global offering with new MENA division

Future Thinking MENA

London & Dubai, 17 May 2017 – Future Thinking, one of the UK’s largest independent data-driven business intelligence consultancies, is working together with its data science sister agency GemSeek as it today opens a new Dubai office, rolling out Future Thinking / GemSeek’s combined offering for the Middle East and North Africa.

The new office, based at the Jumeirah Lakes Towers, will be led by Abhi Roy, client director, and will grow Future Thinking and GemSeek’s client base in the region, while further expanding and localising the services offered to existing clients. Such clients include a Dubai-based strategic advisory and a global sports network.

Future Thinking has offices across Europe and now the Middle East. Its model is based on using market research, data science and behavioural economics to help leading brands and businesses make better business decisions, and improve their customer experience.

GemSeek is a market research and data analytics firm founded by former senior managers at F500 companies. It prides itself on its ability to deliver insights that are fact-based, focused on driving growth and having a quantifiable impact on clients’ business. Combining industry expertise, specialised customer research and quantitative analytical capabilities, GemSeek creates a deep understanding of customers, competitors and market behaviour.

In addition to this, Future Thinking’s innovation team, Quantum Lab, will be made available in the market, applying the latest technology and behavioural economics thinking across its operations.

A launch event will be held at the Address Dubai Marina on the 23rd May, from 7pm-10pm.

Jon Priest, CEO at Future Thinking, commented: “The MENA market is growing rapidly with increasing demand for business intelligence that helps clients make better decisions about launching products, communicating with customers and improving their overall customer experience. Having an established, local presence in this expanding market best positions us to grow in Dubai and across the Middle East.”

Glen Khouw, CEO at GemSeek adds: “We already work with a range of clients across the Middle East, and formally launching a Dubai office will enable us to work alongside our clients more closely, to develop stronger relationships and deliver greater client service. By bringing together Future Thinking and GemSeek in the MENA region, we can give clients access to the benefits of our combined offering, providing the deepest and the latest insights into their sectors.”

Alastair Long, Deputy Consul General and Director of Trade and Investment at the British Embassy in Dubai says, “The Department for International Trade supports innovative British companies expand overseas, and helps local companies find the best British partners and suppliers to grow their businesses. We are proud to support the launch of Future Thinking GemSeek’s Middle East representation so companies and business owners in this region can benefit from their research and sector based expertise.”


For more information, please contact:

Bhavna Mistry, Velvet PR, 0208 996 1802;

Jack Ferris, Velvet PR, 0208 996 1805;


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