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A day to remember! How visitor attractions can make themselves the number one choice

Future THinking - Retail and Leisure Barometer

Earlier this month, research director Noreen Kinsey shared our latest visitor attractions insights at the Association for Cultural Enterprises conference. So what is it that drives visitors to attractions and how can they maximise footfall, revenue and drive repeat visits, ensuring that each guest visit is one to savour?

Each year, Future Thinking runs a study with 2,000 UK consumers to track current trends and to look at the future of consumer habits, tracking how they change and why. The research includes a general shopping habits overview – where we’re spending money, and how the wider economic scene impacts behaviours. Additionally it includes sub-chapters covering groceries, finances, leisure activities, holidays and omni-channel shopping.

This new research shows that while almost half of Brits are feeling the financial pinch, spend on leisure remains important – particularly in the food and beverage sectors. Despite the tough times ahead, we’ll all continue to treat ourselves to lighten the gloom – but for visitor attractions, getting the offer ‘just right’ has never been more important.

We’ve created two top tips sheets to help visitor attractions provide guests with a day to remember:

Winning in retail

Menu for success

At Future Thinking, we can help you understanding your audiences and work with you to uncover the true barriers and drivers of behaviour fully explore visitors needs at all stages of their journey. We also love talking about food and shopping!

If Future thinking can assist with any research at your venue(s)/attraction – get in touch with a ember of the retail and leisure team on 03333 208 220.

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