Blog

Explore our blog for insightful articles, research revelations, and creative ideas that inspire.

Social media, Analytics, Data Science, Media & Marcomms, Media & Technology

Using text analytics to add insight to your media campaign
Using text analytics to add a layer of insight to your media research campaign to helps you understand the volume and broader nature of conversations happening online.
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Brand Tracking, Media & Marcomms, Media & Technology, Sponsorship

The power of brand partnerships
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Media & Marcomms, Media & Technology

Is it the end for targeted advertising?
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Media & Marcomms, Media & Technology

Media Trends 2018 – How Voice UI impacts on consumer behaviour
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Media & Marcomms, Media & Technology, News

Media Trends 2018
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Media & Technology, News

Emerging technologies – the future of research
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Analytics, Customer Experience, Media & Technology, News

TalkAboutIT Brings a New Level of Precision to Text Analytics
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Media & Marcomms, Media & Technology

Campaign Optimiser – The interactive way to evaluate multi-platform campaigns
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Media & Technology, Telecoms

Apple launch the iPhone 7 – are you in or out?
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Customer Experience, Media & Marcomms, Media & Technology, News

TV festival pay survey reveals gender and social imbalance
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Automotive, Analytics, Comms, Customer Experience, Education, Employee

Understanding Behavioural Economics – From the behaviour change model to implicit...
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Media & Marcomms, Media & Technology

How to measure the impact of owned, earned and paid media
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Media & Technology, Retail & Shopper, Telecoms

Which categories will shoppers be deal-hunting in on Black Friday 2014?
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Brand Tracking, Media & Technology, Telecoms

Identifying the connected consumer for the mobile market
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Media & Technology, News, Retail & Shopper

Understanding the path to purchase for the connected consumer
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Education, FMCG & NPD, Kids & Family, Media & Marcomms, Media & Technology, News

Meet Our Families – a real insight into family life
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Analytics, Automotive, Charities, Comms, Customer Experience, Education

BrandBox – A unique perspective on brand and comms tracking
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FMCG & NPD, Media & Technology, News

Mobile ethnography – bridging the gap between actual and reported behaviour
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Media & Marcomms, Media & Technology, Telecoms

How a summer of sport will create a new dynamic in broadcasting
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Media & Technology

Game and Gamestation brands survive following acquisition
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