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Tracking your ad campaign to maximise sales & ROI

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With consumers spoilt for choice in-store and bombarded with messaging from numerous marketing channels, how do you know how your latest ad campaign is driving your brand?

Creating a buzz will have a range of objectives, from recall to ultimately driving sales. Identifying consumer attitudes to see how they connect with your brand helps provide a measure of its strength and engagement.

When it comes to advertising, TV plays a key role in maximising the effectiveness for brands, providing high ROI. And when it comes to profitability, creative execution is the largest factor that marketers can influence to drive profitability.

So how do you measure the effectiveness of your TV ad campaign and other associated campaign activity to maximise ROI?

Shaun Austin provides some key tips to tracking your ad campaign and help maximise ROI.

At Future Thinking we specialise in all types of brand and campaign evaluation, from continuous trackers to one-off brand partnerships. For more information, please contact Shaun Austin, Head of Media on +44 (0) 3333 208 220.

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