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The importance of digital ad pre-testing during the pandemic
Join us on Wednesday 10th June, alongside Savanta our parent company, as we host our Digital Ad Performance webinar, helping you to maximise the value of your digital spend.
The latest stats highlight that people spend over three hours per day on their phones, providing advertisers plenty of opportunity for consumers to be exposed to their brands.
The extraordinary times we currently live in mean it’s more important than ever to understand how your advertising creative and messaging resonates with audiences.
- Shaun Austin – Head of Media
- Adam Goddard – Head of Agencies
- Kyle Gollins – VP Client Development
- Daniel Garcia – Senior Consultant
What you’ll learn – how to:
- Test creative content and messaging in a secure digital space
- Measure what messages are relevant to consumers
- Determine which creative & messaging generate the best behavioural response
- Identify which social media platforms and other publishers are most impactful
- Recognise where to focus digital media spend
Date: Wednesday 10th June
Afterwards we will be hosting virtual networking drinks so be sure to grab a beer and stick around for a chat!