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Media Trends 2018 – How Voice UI impacts on consumer behaviour

Use of voice commands

The recent launch of Apple’s HomePod got us thinking about how the uptake in usage of smart speakers and Voice UI impacts on consumer behaviour.

So we undertook a small study with and UK nat rep sample to help us understand which devices consumers are using and what they’re using them for.

It’s likely to come as no surprise that Voice Search is the thing that people are currently using Voice UIs for the most. For brands this means ensuring that websites and products are all Voice SEO optimised, so that when consumers are searching for them using voice commands, they can be easily found. If you aren’t thinking about voice optimisation on search, then you better start now.

You can download the full findings of our Voice UI study by clicking the button below.

At Future Thinking we look forward to working with our clients. Helping them navigate through the ever changing media landscape, build stronger and deeper relationships with their audiences and spotting opportunities for growing revenues.

For more information on our media research expertise please contact Shaun Austin on +44 (0) 3333 208 220.

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