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Measure content value through behavioural and emotional engagement
In an omni-channel world, understanding content value through behavioural and emotional engagement is more important than ever before – particularly to stand out and keep audiences coming back for more.
Although scheduled TV remains the main viewing platform, the advent of VOD means that channels now have to work harder than ever before to give viewers the content they want. In addition to audience stats, they must also understand the levels of emotional engagement viewers are experiencing; more engaged viewers offer significant benefits.
Download our free guide of hints and methods to help maximise your investment in channel content:
- Benefits of measuring content value
- Guidelines for influencing channel & content strategy
- Qual and quant tools to drive impact, perception and reach
As media specialists, we’ve worked closely with broadcasters, channels and content distributors since we started out more than 20 years ago. Our work has helped drive the launch of new TV channels across the world and refine the content mix to best engage audiences.
For more information please contact Shaun Austin, Head of Communicate on 03333 208 220.