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Keeping the NME brand alive

Keeping the NME brand alive

NME published their last ever print magazine on Friday 9th March, after 66 years as one of the UK’s most well known and iconic music publications. We’ve examined online vs print trends to find out how to keep the NME brand alive.

Despite the latest published NRS readership figures showing that NME was still attracting a relatively healthy audience to the print edition, the rising costs of print have outweighed the advertising revenues, meaning it wasn’t an attractive proposition to the new owners and ceasing production was one of the first decisions made by them.

Data from our recent self-funded study, indicates that newspapers are more resilient than magazines, with a higher proportion reading them in print as well as online.

At Future Thinking we’re looking forward to working with our clients. Helping them navigate through the ever changing media landscape, build stronger and deeper relationships with their audiences and spotting opportunities for growing revenues.

For more information on our media research expertise please contact Shaun Austin on  03333 208 220.

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