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Join us for breakfast at The Ivy Club, London to understand the power of TV advertising

On Thursday 4th April, Future Thinking will host a breakfast seminar at The Ivy Club, London on how to create compelling TV advertising and help drive consumer engagement.

When it comes to advertising, TV still remains an important part of the media plan. Despite claims in recent years that TV advertising is in decline, ad revenues are still holding up. With an increasing number of TV channels available and changing media/digital habits, brands have the mammoth challenge of ensuring their advertising resonates with their target audience and optimises ROI.

Join our directors, Shaun Austin and Paul Baker as they highlight results of a major study examining consumer engagement in TV advertising across a range of sectors including; airlines, automotive, fast food, gaming, technology and telecoms.

Our session will provide broadcasters, brand owners and ad agencies with new insights into:

  • What makes a strong advertising creative
  • Messaging, engagement and persuasion
  • Importance of content recall to establish impact
  • Emotional positioning
  • Key techniques to understand creative engagement

Speakers:
Shaun Austin – MD – Communicate: Future Thinking
Paul Baker – Research Director: Future Thinking
Anna Appleford – Research Director: Future Thinking

Venue:
The Club at The Ivy, London

Date:
Thursday 4th April

Time:
08.30 – 10.00am

To reserve a place for yourself and/or colleagues, please email: john.whittaker@futurethinking.com or call 07879 634 607.

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