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From algorithms to analytics. How Nuffield Health is using data science to drive business success.


Back in February, we were delighted to win the Mediatel award for Best Media Research Tracking Project alongside our client Nuffield Health.

From algorithms to analytics – how data science is helping Nuffield Health to build a connected health message and drive business success, highlighted how we integrated primary research with additional consumer data, created from multiple touch points and Nuffield Health’s own business data. The research objective was to specifically measure and track KPIs for Nuffield Health’s overall brand and its gyms, hospitals and physios, benchmarked against key competitors.

By doing so Nuffield Health could then develop a greater understanding of the relationship between its marketing communications plan, media spend and customer experience/behaviour, including in-market performance against its competitors to help guide future strategy.  This in turn helped them to understand and optimise brand perceptions and engagement, and build stronger relationships and trust with customers, patients and providers alike.

Download our articleFrom algorithms to analytics… for an overview of how we helped Nuffield Health drive business success.

For further information please email Shaun Austin or call +44 (0) 3333 208 220.

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