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How brands can drive and deliver compelling messages across touchpoints

Future Thinking

How can brands deliver compelling messages across touchpoints to engage audiences and optimise ROI? Some useful methods to help maximise brand cut-through.

With a multitude of brands vying for consumer’s attention across a growing number of channels, it’s no wonder that the battle for share of mind is ferocious. The ability to deliver the right message at the right time via the right medium is no easy task, but it is possible. And when achieved, it proves itself to be an invaluable tool in a marketer’s arsenal, helping to nudge consumers into changing their behaviour.

Our free guide provides tips and tools to help marketers achieve the objective of delivering a compelling consumer brand experience.

  • Positioning: Where does the brand sit in people’s minds versus the competitive set?
  • Optimising: What is the right media mix to ensure the best ROI?
  • Behaviour: What are the triggers to engagement and behaviour change and how can they be activated?

The opportunity for brands to develop a deeper customer understanding continues to grow. Future Thinking work closely with marketing teams to help them to understand how their brand can be optimised, to ensure they are distinctive, engage and retain audiences.

For more information on how best to maximise brand cut-through, to develop deeper relationships and increase brand loyalty, please contact Shaun Austin, Head of Communicate on +44 (0) 3333 208 220.

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