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Campaign Optimiser Lite – a cost effective way to evaluate multiplatform campaigns

Here at Future Thinking we have years of experience in campaign evaluation research, working with a range of clients to measure the effectiveness of their advertising and sponsorship campaigns.

Campaign Optimiser is hugely successful in delivering the full perspective of how well advertising spend is being deployed, but we know that some campaigns simply don’t need the belt and braces approach. Our Lite option offers clients the ability to measure the effectiveness of a campaign when time and budget are limited.

Using a standardised questionnaire incorporating a number of key KPI’s, Campaign Lite is a solution that’s ready to go! Results are delivered into an online dashboard within 72 hours, including benchmarks where relevant.  The Lite solution is a neat way to view campaign activity and its impact. It provides the key information you need to fine-tune campaigns and achieve the balance between cut through, message take out, platform mix and budget.

Please click on the link and login to view a demo of our dashboard.


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Over recent years we’ve helped a range of blue chip organisations maximise the effectiveness of their brand’s multiplatform campaigns. For more information on our range of Campaign Optimiser tools, please contact Shaun Austin.

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