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Tasty, tasty. Very, very tasty…


Taste is still the key ingredient when it comes to buying food.

You may think with CSR a key priority for brands, environmentally friendly packaging, or better still a reduction in packaging, may have taken centre stage of late. However, make no mistake when it comes to purchase intent and product success, taste still wins through!

Our latest 2019 Grocery Eye report among 2,000 UK consumers continues to highlight that taste is by far the most important factor when buying food and drink products.

Here at Future Thinking we utilise a bespoke technique called Single Product Optimiser, to model all sensory attributes of a product and its competitors. Our approach has enabled us to optimise the formulation of hundreds of brands and achieve best in class status.

To learn more about our approach to product testing please call/email Ian Hext, Head of FMCG on +44 (0) 3333 208 220.

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