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The role of free-from produce in our diet

Super foods

In recent years’ consumers are increasingly seeing free-from produce as a lifestyle choice, rather than a health driven need. With the range and quality now greater than ever, consumers are showing an increasing interest in ingredients and the potential health benefits of alternatives; from dairy free to gluten free.

Our annual study, the Grocery Eye 2016, examines the shopping habits of 2,000 supermarket shoppers to identify customer’s perceptions, attitudes and behaviour towards purchasing food and drink.

Take a look at our infographic which shares some of our key learnings including; the alternative ingredients we are looking for, why we’re choosing free-from products, our understanding of good and bad fats, and the products capturing our interest. 

In addition to the free-from category, the Grocery Eye has researched; category perceptions, attitudes towards product attributes and ingredients, good and bad fats, and the role of sugar; as well as more specific areas such as eating out, mealtime behaviours, discount retailers, and sustainability.

For a detailed overview of this year’s Grocery Eye please call or email Catherine Elms, Senior Research Director on +44(0) 3333 208 220.

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