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Re-imaging free from

Future Thinking re-imagining free from

Earlier this month, Future Thinking presented findings from two self-funded studies – the Grocery Eye and the Retail & Leisure Barometer – at the Allergy and Free From show at London Olympia.  Our studies cover a wealth of data on food & drink, eating and shopping behaviours; and we shared some key free from findings, looking at current behaviour and attitudes to free from, as well as offering some insight into what the future holds for the category too.

As we know, this decade has seen an increasing focus on healthy eating, by everyone, and slightly more recently an increased focus on environmental and sustainability impact of food production. This is apparent in the media, through government legislation, what’s available in supermarkets and restaurants, and of course what we, ourselves, eat nowadays. And free from is certainly part of this revolution.

So what are the perceptions of health and free from, how does this differ across generations, and what does that mean for the future?

Download our short report to find out.

We work with food and beverage manufacturers who are looking to introduce free from alternatives into their product range, and retailers who want to support this by giving the products the shelf-space they deserve.

For more information please contact senior research director, Catherine Elms on +44 (0) 3333 208 220 or by email:

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