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Optimising product claims to maximise appeal
Tips for brands to identify the key product claims to maximise appeal and deliver sales.
Published research regarding consumer reaction to product claims shows that acceptance of claims is largely determined by personal beliefs relating to the claim, as well as by the perceived fit between the product and the benefit, meaning unfamiliar or unnatural combinations stand a low chance of marketplace success.
Ensuring your on-pack product claims and brand messaging is tuned in to your consumer can provide a wealth of benefits.
Our tips all combine to provide a compelling motivator to purchase.
When it comes to claims optimisation research, we have worked with a great mix of marketers, category managers and R&D teams from fmcg and retail brands across food and drink, beers, wine and spirits, household and health & beauty sectors.
For more information please contact Catherine Elms on +44 (0) 3333 208 220.