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How FMCG brands can respond to COVID-19

The outbreak of COVID-19 has impacted on everyone’s daily lives. It doesn’t discriminate and has placed enormous pressures on families and businesses, bringing uncertainty to the world at so many levels, both economic and social.

Supermarkets have played a key role in ‘feeding the nation’ and for brands as well as supermarkets, it’s now more important than ever to keep on top of how the public are feeling. COVID-19 is a temporary crisis with lasting effects. In time, lockdown will be replaced by ‘restart’ and a ‘new normal’ will emerge.

Download our report which focuses on how to respond to Covid-19 with insight, raising key questions brands need to think about in advance of the ‘new normal’, including…

  • What have been the effects of the lock down for your category?
  • How has COVID-19 affected your brand?
  • What are the marketing opportunities and threats as we embark on the new normality?
  • What are the specific opportunities for your brands and products to meet the new/accelerated consumer needs?

Our parent company Savanta has been tracking the public’s views and behaviours around the pandemic since Monday 16th March and runs a regular survey of businesses to understand the economic impact. To find out more about their Coronavirus Survey and Data Tracker please click here.

For more information on how we can help FMCG brands successfully navigate these uncertain times please contact Catherine Elms, Senior Director at Future Thinking.

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