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Grocery Eye: Exploring the generation gap

Grocery Eye healthy eating generation gap

From kale smoothies and convenience foods to good old fashioned home cooking, this month our Grocery Eye looks at generational differences towards healthy eating.

Our Grocery Eye covers a wealth of data on food & drink. We include topics such as category perceptions, attitudes towards product attributes and ingredients, sugar & fat, health and consumption behaviours. It also looks at more specific areas such as eating out, mealtime behaviours and sustainability.

This decade has seen an increasing focus on healthy eating. Most recently and as seen in the media and in Government legislation, there’s an increased focus on environmental and sustainability issues towards the impact of food production. So what are the perceptions of health eating and how does this differ across generations?

Click here to find out.

We work alongside food and beverage manufacturers to lead them through their NPD and branding journey to drive in-market success, by giving the products the shelf-space they deserve. For more information please contact senior research director, Catherine Elms on +44 (0) 3333 208 220 or by email:

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